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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] US brand Under Armour sports equipment sales remained strong in the second quarter, the company raised full-year revenue is expected in the third quarter we will be committed to the development of Asia region, China has become the most concentrated development. This signal indicates that Under Armour will compete directly with Nike in China. According to the company's second quarter results, ended June 30 Group net profit from $ 17.7 million last year fell 16.5% to $ 14.8 million, earnings per share fell to $ 0.07 from $ 0.08. Despite the downward trend, but still higher than analysts expected earnings per share of $ 0.02. Total revenue rose 28.5%, from $ 609.7 million to $ 783.6 million US dollars, an increase of 26.3% stocks to $ 836.6 million. After the earnings announcement the stock soared 7.34% to $ 95.93, the market value exceeded 20 billion US dollars. by category, by the United States National Basketball Association's most valuable player Stephen Curry's basketball shoes exposure and help promote footwear rose 40.2 percent to $ 153.6 million; while clothing sales remain strong, rising 22.7 percent to 515.3 million dollars; Accessories category also rose 38.6 percent to $ 83.04 million. During the quarter, the company also increased sales of more than promote athlete endorsemen cheap jordans for sale mens ts, such as the PGA of America is currently the most pampered pros Jordan Spieth. Footwear revenues which jumped 40 percent, easily outpacing the performance apparel and accessories products. Since footwear is generally considered to be part of the clothing business in the most elusive, so Under Armour's success has been recognized, and the most important one is its rival Nike footwear market. In addition, the Group's shareholders agreed to Brand House Connected Fitness shop and its global investment platform. Kevin Plank, Chairman and CEO, said the company plans to make adjustments against store portfolio this year, such as Brand House will be from 73 stores last year, based on increased to 100 shops. Brand House opened 18 stores in the second quarter. The shop opened in the third quarter mainly for the Asian region, which will be 85% of the new stores will be in the region, and noted that most shops will be concentrated in China. Under Armour Inc. in February this year to spend $ 650 million acquisition of two sports MyFitnessPal and Endomondo community applications, and in this quarter, expanding its new e-commerce website to Thailand, Austria, Ireland, Belgium and Portugal. The Connected Fitness Fitness Internet revenues rose 147.8% more, up from $ 5.5 million to $ 13.6 million. In a conference call, Chairman and CEO Kevin Plank to create an online Cheap air jordan 12 ovo sports community application likened, "Under athlete uniforms or equipment, the development of a performance athletes can enhance their equipment." According to the data display, MyFitnessPal and Endomondo two sports community application registered users more than 130 million people. Group's full-year revenue is expected to be adjusted to $ 3.84 billion, higher than the previous forecast of $ 3.78 billion and analysts' expectations of $ 38.3. Operating profit range -4.08 one hundred million US dollars from 400 million to 405 million previously narrowed -4.08 billion. Under Armour has announced it will enter the women's clothing market outside sportswear. And this market is the most valued market rival Nike. It is worth mentioning that after a series of Nike marketing, continued overweight in female consumers, the company recently launched against this group the largest ever promotional activities. Nike seems to never let a rising star easily shake their dominant position. And just last week, the former president of Nike athletic department Terdema Ussery switched to rival any sports Under Armour, president, four years since the 1993's, Ussery Nike athletic department as president, supervising overall marketing, advertising , brand management and brand business cooperation. (Chinese shoes Network - the most authoritative and most professional Chinese fo Retro jordans for sale otwear Footwear News Top Ten Brands Award: Saturday, Mai Lier.) & Nbsp;yesterday's Jordan Air 13 count group Kam quite a bit difficult, but it is difficult not to pour our many folk masters. Today the problem is much simpler, is believed to be nothing difficult for most friends. A glance out of a friend, please start vigorously Tucao, can not see the friend...... Every day, please pay attention to our selection of identification, promised to me!!! Jordan Air 4 Laser, a true false, distinguish it? (see article) 1. 11www.dunkhome.com/appraise/24082add2. 11www.dunkhome.com/appraise/22865add(guess the fat paper belongs to which shoes) 1-, 2- search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop!The transition from KOBE continuation of the previous year to 9 ELITE KOBE 9 ELITE Low HTM, the NIKE's most elite design team "HTM" again with KOBE 10 ELITE was modeled in KOBE 10 ELITE Low HTM. Htm 〉 first thing to say, it is by the fragment design founder Hiroshi Fujiwara Hiroshi Fujiwara, Nike legendary designer Tinker Hatfield and Nike CEO Mark Parker teamed up to launch the top series were selected. The thre cheap jordans for sale e initials "H", "t", "m" series; this was born in 2002 of the design team, the team strong had represented the Nike array in the highest level. again to see the shoe itself, should say Kobe 10 elite low HTM family feeling is very obvious, Kobe series 10 unique free cutting ZoomAir slow earthquake recognition degree is quite high, accompanied by ice crystal material package and sporadic Splash Effect embellishment and impressive visuals. Above the flyknit weaving vamp change Kobe 10 is generation of one-piece vamp, inherited the since the previous generation "elite" shoes trait, of course, one of the few Flywire dynamic fly by wire threading; and height of drop of the upper, overall leisure exercise combined with modeling, and HTM together with the dedication of the classic color let Kobe 10 elite low HTM than our ancestors have and no less than. 4 14, NikeLab Milan shop, the world's first commercially available; the second wave will be released in the summer, so stay tuned. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop!& Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok to implement strong combinati cheap jordan shoes for men on, Nike dominates the position constitutes an unprecedented challenge. But Nike under this head with a blow would breathe really difficult? Adidas and Reebok combined, will have a "1 + 1〉 2" effect it? But in the end can constitute much of a threat to Nike? & Nbsp; & nbsp; & nbsp; & nbsp; The author: Chen Ying & nbsp; & nbsp; & nbsp; & nbsp; Adidas, Reebok to join forces! The history of the world sporting goods market, a rare event in Nike sounds somewhat frightening. & Nbsp; & nbsp; & nbsp; & nbsp; combining the strengths of & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger decisions indeed somewhat surprising, but they are in fact premeditated. During last year's Athens Olympics, Adidas CEO Herbert. Hainer and Reebok CEO Paul. Freeman had several private meetings to discuss how to deal with this issue Nike. & Nbsp; & nbsp; & nbsp; & nbsp; early August, Adidas and Reebok finally reached an agreement, adidas will be announced 3.1 billion euros (US $ 4 billion) acquisition of Reebok. Under the agreement, Reebok will not be so "disappeared", it will still continue to retain their own brands, the headquarters still remain in Massachusetts - which with Nike in 2004 for the acquisition of Converse somewhat similar, but it is more thorough Some - in trading and Converse, Nike, in addition to the management team and promised not to change the Converse Retro jordans for sale business outside of its marketing rights for Converse also does not include the Japanese market. & Nbsp; & nbsp; & nbsp; & nbsp; in fact, Adidas acquired Reebok purpose is very clear. Currently, Reebok in the US after Nike, the world's third-ranked, located Nike and Adidas, the Chinese player Yao Ming and Allen Iverson, big stars are its signing players, and even around the world have in the United States great influence. If Adidas can succeed acquisition of Reebok, its share of the entire sporting goods market will reach 20%, while still maintaining a leading position even though Nike, Adidas, but will face unprecedented fierce challenge. Adidas CEO Hainer also no secret to regain the dominant industry mean hands from Nike, publicly stated: Combine Adidas and Reebok will have one plus one is greater than two effects. & Nbsp; & nbsp; & nbsp; & nbsp; the acquisition has been an important means of Nike expansion. Back in 1988, Nike began the history of acquisitions, has bought the Cole & nbsp; Haan, Bauer, Hurley & nbsp; International and Converse and other companies, greatly expanding the business scale, stretched product line. Admittedly, Nike achievements to its industry dominance, acquisitions contributed to this series. Nike founder Phil. Knight has publicly acknowledged that the acquisition of Nike suppress opponents of a "big stick." But now the blow op Cheap air jordans for sale ponents "stick" but are as rival Adidas waving and waving was so powerful, it is no wonder Nike sounds somewhat frightening. & Nbsp; & nbsp; & nbsp; & nbsp; directed Nike & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok, directed at Nike. & Nbsp; & nbsp; & nbsp; & nbsp; 20 1970s, Adidas campaign against civilians since the trend a bit unresponsive, has focused on professional sports shoes, its market position was eventually replaced by newcomer generation Nike. & Nbsp; & nbsp; & nbsp; & nbsp; to this end, Adidas mind a number of years has been the nest of gas, has been secretly hard, went on the attack, intended to recapture Nike "seize" market share. After a series of reorganization, adjustment operation, Adidas also saw signs of recovery, while continuing to maintain our edge in Europe, and gradually build up the strength in the Far East and Nike rival. But it has so far, in the world's sporting goods market accounted for 50% share of the North American market, Adidas, Nike, it has failed to threaten the lead. & Nbsp; & nbsp; & nbsp; & nbsp; therefore, the first goal Adidas acquired Reebok will be aimed at the North American market. Reebok's share of the North American market can not compete with Nike, but it has four major North American sports leagues - Football NFL, Basketball NBA, MLB baseball and hockey NFL-- official sponsorship contract. cheap jordans online Adidas has a monopoly on the World Cup for many years, Olympic and European Champions Cup and other major sporting events. Acquisition of Reebok, Adidas will be able to seize the means market in the world in more sports arena. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger will significantly narrow the gap with Nike in the US market share. According to the International Sporting Goods Manufacturers Association statistics, in 2004, Nike share of the US athletic footwear market is about 36%, while Adidas and Reebok, respectively, 8.9% and 12.2% after Adidas and Reebok together, its market share rate can be more than the simple sum rose to 21.1%, not to mention the new company after the merger is expected to be able to average revenue growth of 10%, lower expenses cost $ 150 million per year. & Nbsp; & nbsp; & nbsp; & nbsp; of course, far more than the value of Reebok, Adidas or else it will not generous to the price of about $ 59 per share acquisition of Reebok stock, the current price is higher than the current share price Reebok . 34% & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger also regarded as a "natural fit" - Adidas and Reebok's market is not entirely coincide, Adidas products targeting athletes, specializes in professional basketball shoes, soccer shoes and other products, while Reebok's trendy new products, aimed at women, young pe cheap foamposites ople and the general consumers. Therefore, the merger between the two complement each other, will be conducive to better lengthen product line and expand market share. Additional significance on the one hand is Venus Williams, Allen Iverson, Yao Ming will be a global superstar with Reebok and ?????? of its so consistently lost in the star Adidas brand strategy to grow the force in one fell swoop. & Nbsp; & nbsp; & nbsp; & nbsp; therefore, Reebok Adidas joined into a lot of new vitality, it is likely to become a turning point in the Adidas and Nike decades of competition. & Nbsp; & nbsp; & nbsp; & nbsp; boss fight "guerrilla" & nbsp; & nbsp; & nbsp; & nbsp; in the contest with Adidas, Nike is not a defensive opponents rules. & Nbsp; & nbsp; & nbsp; & nbsp; the Adidas brand first, the authority in power, Nike will sign a lot of dazzling fashion sports stars, so that young consumers worldwide excitedly screaming headlong into Nike's market distribution network; Adidas soccer equipment leading the way in the market, we seek simmering fresh Nike beat Adidas in this market, even for Adidas is considered "closed area" of the German national team, also looms; Adidas has a long history in various international events, the stability do official representative, Nike will Henda walking a fine line, in addition to hype their products venues, athletes wearing their product Cheap air jordan 12 for sale online free shipping s in the field, "disgraced recruit people", he did enlist the support of a large number of consumers. & Nbsp; & nbsp; & nbsp; & nbsp; these flexible "guerrilla" marketing strategy often hit by surprise Adidas, Nike finally let latecomers, sit tight in the industry dominant position. But behind the scenes, Nike fight this "guerrilla warfare", in fact, also the victims, especially in the Adidas and Reebok teamed looms Under this increasingly grim situation. & Nbsp; & nbsp; & nbsp; & nbsp; While with "guerrilla" marketing tactics like replacing the status to Adidas, Nike, but Adidas has never been able to climb to the political status in the international sports center. Nike has always been used to lose ground as the star strategy is familiar with Adidas, the official Adidas representative status at major sports events, Nike has never been able to shake. In a competition, always with official representatives face appears Adidas has more inherent advantages, and Nike even if successful so far, but still difficult to escape the fate of "guerrilla" in. & Nbsp; & nbsp; & nbsp; & nbsp; 1999, the Michael Jordan retired once Nike was the expansion of stagnation. Meanwhile, Adidas has constantly adjust the strategy - Mergers Solomon sporting goods company, the trefoil symbol into a more stylish three bars, enable consumers teen star tactics to compete - these policies make product sales Adidas It was picking up. The Adidas teamed Reebok, Nike fight for nothing less than Michael Jordan is probably caused by the impact of the year of retirement. & Nbsp; & nbsp; & nbsp; & nbsp; This is like a "cowboy" and "noble" showdown, although the "cowboy" the courage and the upper hand, but facing a "noble" counterattack, how not to defeat the anti-victory possible? & Nbsp; & nbsp; & nbsp; & nbsp; For Nike, it's assault marketing strategy, its star marketing strategy, in this copy was rampant, imitation has become a trend of the times, whether there is much constraint effects on other competitors, which is question. & Nbsp; & nbsp; & nbsp; & nbsp; it is not easy to get along with & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok in the industry is another giant called joint model. & Nbsp; & nbsp; & nbsp; & nbsp; but now all the good vision are just castles in the air, Adidas and Reebok merger could eventually produce "1 + 1〉 2" effect, can make Nike fell down from the world's throne, they are still To combine them in the future depends on the integration of results. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok distinctive, each with a complete management system, and now they come to a merely brokered capital made "marriage." The so-called love easy to get along. Newlyweds, the honeymoon, the two had not the same origin of the river will be faced with the problem of integration with the run. & Nbsp; & nbsp; & nbsp; & nbsp; The first is the problem of management mechanisms and cultural integration after the merger. Coordination and integration agencies, the business philosophy of unity, interests, which are yet to be time and proper handling mechanism to solve, this process is often lengthy internal digestion and adjustment, faced with the challenge of sorts to disrupt the delicate relationship . If the parties are unable to melt the existing antagonistic relationship, it can not reflect the consistent pursuit of interests, so this transaction can not be said to achieve the final success. & Nbsp; & nbsp; & nbsp; & nbsp; how to manage the new company, styles, and how to operate in accordance with the old-fashioned idea of ??the European precipitate a profound traditional American company up and running, which Adidas is a thorny problem. "The Germans thought in mind control, engineering and production areas of American culture to face marketing driven under. In fact, I do not think the combined company can subvert the market, because Nike has long been far ahead." Former New York Barron executives, the incumbent president of sports marketing firm Javelin Group, Jeffrey. Bristol says. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas sports focus areas of expertise, while Reebok is more focused on the life of leisure - this sounds very nice, but not simply complementary collage together. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas wanted to get involved in skiing supplies market, but its performance has been unsatisfactory, finally announced in May to withdraw from the market. While this is already thing of the past, but also explains how to manage their own very different brand product line, it is also a challenge to be faced Adidas, while it is in this regard and do not have much successful experience. & Nbsp; & nbsp; & nbsp; & nbsp; Also, more trouble is, Adidas and Reebok belong to the industry of high-end brands, although the product line is different, but the sales channels are very similar, the target consumer group also has a lot of overlap, overwhelmed by the merger to reach The purpose of open market, the interests of coordination does not want to come face meeting with less. & Nbsp; & nbsp; & nbsp; & nbsp; as a combined capital, Adidas and Reebok come together, but can live a happy life together, we should see whether they can smoothly through the merger after the run-in period, can make two big brands to form a complementary rather than duplicate operations. Perhaps, Adidas and Reebok have enough wisdom to learn from each other with their respective advantages, but Nike certainly will not stand still, it will continue to be a strong competitor.